“When I was coming up in politics, the saying was, Don’t put anything on paper you don’t want to see on the front page of the New York Times. The new adage should be, Don’t say anything you don’t want posted on YouTube and whipped around the Internet at warp speed. We were spared to an extent in that there was no video of his comments in California, and the audio recording was not great quality. The words were still replayed incessantly, but because online video is now king, the clip didn’t get the play it might have.”
David Plouffe – The Audacity to Win (p. 217).